In an era where digital technology is the biggest factor that plays a very vital role in any business, it is very important for the organisations to know how to use the wealth of big data in order to stay ahead of competition. You must have noticed that many companies seem to consider reporting and analysis as the same thing. When we are talking about an organisation, bother these processes are equally important. But you need to remember that of them are very different from each other and not only by spelling.
If you are not being able to distinguish between the two then you are selling your company short. This means that you will not be able to reap the benefits of having utilised each of these processes. The most important core element of all these different processes is the data or big data. While reporting is the process of generating information from the data, analysis is the process of summarizing the reports in order to come up with different recommendations and strategies. Here are five main differences between the two.
Purpose
When you have a cluster of data that needs to be made into something structured and substantial, you end up using the techniques of reporting. Reporting essentially revolves around converting the data into information. When you are extracting reports out of a system you are making sure that you enter some correct set of data that will get converted into some structured information. Analysis is using this information to provide recommendations. When these recommendations are used by the organisation they are helping the company to prosper.
Tasks
Reporting includes organizing, consolidating and summarizing the data so that it becomes easier to be studies. When it comes to analysis you are essentially examining, questioningand interpreting the data in order to come up with recommendations? If you are using big data, then you can use it to make predictions as well.
Output
Analysis uses the pull approach in order to transform the data into proper information. But when it comes to analysis, it is actually using the process of pushing, in order to come up with solutions. So if you are looking to differentiate between the two with respect to output, then they are two completely different things all together. You need good reporting for meaningful analysis.
Delivery
Reporting will include a lot of repetitive tasks while analysis is very unique in each attempt. When you are creating some stand reports you can be sure that you will be able to create them based on some specific steps. But when it comes to analysis you need to study the information in different light each time.
Value
Each of it will add a very different value to the business. It can be summerised that it is dispensable to go without any. You need to make sure that your organisation has both strong reporting and data analysis teams that will help your company to improve. Make sure that you pay equal attention to both of these processes so that you are able to take your company forward in this competitive world.
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