Thursday, 26 May 2016

How Do Companies Use Data and Analytics?

Organizations these days have more than enough data. However it is easy to convert knowledge into action. Many big organizations are using data and analytics. They use it in informing some decisions both operational and strategic. The article throws some light into the process.

How do companies use data and analytics

The challenges faced to adopt analytics

The greatest challenge, according to a leader, is to learn from a culture while evolution. There are cultures which use heuristics in decision making. There are also some which are objective and data driven. Power of data and technology is what becomes the major concern and not really the cost. The power of fear is quite huge and not to be taken lightly. You have to think and act differently in this era. Asking questions about your roles is the ongoing trend. Your mind set needs to be more dynamic and oriented to learning. A rigid mind set is harmful for the sustainable health of any large or small company.

To capture the impact

The charter of an organization needs to be seen first. The aim of the function within the organization has to be specific. Interact with the broader business should be the major goal. Having a fairly focused view around support on traditional functions is what many companies do. There are also some other organizations with a broader business view. Defining that would help to get the best information. The structure and forum would be set to a more granular level of operation. This operation includes training, recruitment and the rest. Everything else shall fall into line once the alignment of the kind of business you are about to do is set.

Some examples of the impact

What matters most is starting with the customer experience. There are a large number of very complex products in the customer care centers these days. You face complex potential problems or solutions with the simplest products. Thus the workflow becomes complex. Simplifying this customer relationship becomes important. Big data techniques are used for analyzing all the different permutations. Turning complexities into something simple and actionable is a big thing. Optimization should not only be taken for the customer care but also for the network.

How to win the talent war?

Steep is the competition for analytical talent. It is difficult to preserve and maintain a base of talent within an organization, more after viewing it as a core competency. The focus should be to develop a platform that speaks to a value proposition especially for individuals with a career prospect in mind in this field. Using terms like opportunity will affect the outcomes of the business and a wide range of analytical exercises will be challenged regularly. Competing in the marketplace is a critical thing for a business. You need to have good training programs. Specific forms of interaction with the senior team are also important along with being a part of the planning process.


To develop the right expertise

Without talent a data is meaningless as it is the differentiator. The right talent will find the right technologies and solve the problems. Some companies have the legacy of using advanced techniques from the labs. There are mainstream talents across the country complete with advanced engineers and managers of all levels who want to develop their talents. Many companies deliver over 50,000 big data related training courses. Developing skills with tools to maximize their productivity is a stepping stone.

Beamsync is providing business analytics training in Bangalore. If you are planning your career into analytics field, then consult Beamsync and schedule you're training classes.

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